Privacy Policy

Last updated 23 October 2026

Who we are

Press Room is a software product operated by Press Room Software (ABN 35 574 950 516), a business based in Sydney, Australia. In this policy, “we”, “us” and “our” mean Press Room Software. We handle personal information in line with the Australian Privacy Principles.

What we collect

We collect only what we need to run Press Room for the brands that use it:

• Account details for brand users, such as name, email address and business name.
• Information from Instagram accounts that a brand connects to Press Room through Meta’s official APIs, including direct messages, usernames and public profile information of people who message that brand.
• Order and product information from Shopify stores that a brand connects, including recipient names and delivery addresses for gifting orders.
• Messages you send us by email.

How we use it

We use this information to provide Press Room’s features: showing gifting conversations, creating and tracking gifting orders, and helping brand teams manage their gifting. We also use it to support users, keep the service secure and meet legal obligations. We do not sell personal information, and we do not use Instagram data for advertising.

Who we share it with

We share information only with service providers that host and run Press Room on our behalf, such as our database and hosting providers, and only as needed to operate the service. We may disclose information if required by law. Some of these providers may store data outside Australia.

How long we keep it

We keep information for as long as a brand’s account is active or as needed to provide the service. When a brand disconnects an account or closes its Press Room account, we delete the related data within 30 days, unless we need to keep it to meet a legal obligation.

Deleting your data

You can ask us to delete your data at any time by emailing hello@pressroomsoftware.com with the subject “Data deletion request”. Include the Instagram username or email address the request relates to. We will confirm the deletion within 30 days.

Brands can also disconnect their Instagram account from Press Room at any time, or remove Press Room’s access in their Instagram or Facebook settings under Apps and websites.

Accessing or correcting your information

You can ask to see or correct the personal information we hold about you by emailing us. If you have a privacy concern, contact us first and we will respond within 30 days. If you are not satisfied, you can contact the Office of the Australian Information Commissioner at oaic.gov.au.

Changes to this policy

We may update this policy as Press Room develops. The date at the top shows when it was last changed.

Contact

Press Room Software
Sydney, NSW, Australia
hello@pressroomsoftware.com